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Levers

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Levers

The Framework for Building Repeatability into Your Business

Amos Schwartzfarb, Trevor Boehm,

15 min read
3 hours saved
7 take-aways
Audio & text

What's inside?

Use this clear, detailed process to figure out what drives your business, so you can achieve robust growth.


Editorial Rating

8

Qualities

  • Innovative
  • Applicable
  • Insider's Take

Recommendation

This practical guide outlines detailed steps you can take to grow your business predictably over time. From software companies to real estate and medical firms, authors Amos Schwartzfarb and Trevor Boehm offer examples of successful growth based on their data-backed financial model, including a simple algorithm, to help you project future success. They even provide a robust, downloadable financial model to walk you through the process. As they caution throughout, finding your winning formula might take years and enormous effort, but it will leave you well-positioned at the top of your game.

Summary

Companies soar or struggle depending on their knowledge of what drives revenue and profits – their levers.

Entrepreneurs should know the fundamentals of their business, including their core customers, what those customers seek and why. Knowing this, you can give them what they want while earning a profit. By testing ideas, collecting the data and results, making adjustments, and experimenting again, you’ll find the levers that drive the business. Even though this approach comes with no guarantees, it offers the best chance, in the shortest amount of time, to find a formula for sustained success.

Create a repeatable framework for success by asking yourself five things about your business, and taking the time to find the answers – even though it might take years:

  1. Who do I sell to? What do they want? Why do they want it?
  2. How do I serve them and make money doing so?
  3. How do I start, and what comes next?
  4. Am I doing the right things? How do I know?
  5. What’s the plan?

Learning the answers to these questions will take a while, but in the process, you build a common language...

About the Authors

Amos Schwartzfarb and Trevor Boehm have decades of combined experience in leading and advising start-ups. Together, they operate, among other things, leversbook.com. Troy Henikoff manages MATH Venture Partners and Cody Simms leads a venture capital firm called Techstars.


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