Summary of Look at More
Copyright © 2011 Jossey-Bass, an imprint of John Wiley & Sons
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This fascinating book on innovation meets the primary criterion of any guide on the subject: Be innovative. You would expect no less from Andy Stefanovich, the “chief curator and provocateur” at Prophet, a strategic branding, marketing, innovation, and design consultancy. His message: To develop a truly innovative concept, go sit in a park, or confer with your building’s custodian, or ask your team for the worst possible idea for a project. Over the past 20 years, Stefanovich has established a reputation as an extremely disruptive consultant – in a good way. He guides his clients to shun traditional thinking, pat answers and clichéd responses. He insists that they think not just outside the box, but far away from wherever they left the box. Coca-Cola, Procter & Gamble, Nike, GE and other corporate giants follow his idiosyncratic, creative recommendations. If you want to learn to cook, find a chef, says getAbstract, which recommends the idea that if you want to learn to innovate, perhaps you should find a provocateur.
In this summary, you will learn
- Why innovation is so beneficial;
- What five drivers impel innovation; and
- How to make the most of innovation’s guiding principle: “Look at More Stuff; Think About It Harder.”
About the Author
Andy Stefanovich, the “chief curator and provocateur” at Prophet, a branding, marketing, innovation, and design firm, is a visiting professor at Duke, Dartmouth, and other prestigious universities.
Comment on this summary
5 years agoThe summary mentions the idea of leaving the office and the meeting room now and then to improve creativity and thinking. What I like about Stefanovich is that he really does what he says, at least in this respect. I once attended an event on which Stefanovich had a speak. Instead of putting the attendees to sleep with PowerPoint in a windowless conference room, he insisted on having his talk at the open air hotel bar with a nice view onto the sea. That was very refreshing.
6 years agoHow can the rating be 9 when the level of expertise is only 1?
Thanks, Susan Bales
President and CEO
Bales Consulting Group, LLC
Wilmington, NC and Washington DC
firstname.lastname@example.org or email@example.com
6 years agoDear Susan,
Many thanks for your comment. Our level-of-expertise rating refers to the amount of prior expert knowledge a reader must have to grasp the concepts within a book. We found that this book would be accessible to a reader who has no prior knowledge of any innovation concepts. The language within the book is straightforward and easy to understand. Thus, we felt the book warranted a low level-of-expertise rating. This rating does not contribute of our final overall rating; it is just an indicator to our customers of the difficulty of the original text.
We base our overall rating on three determinants: applicability, innovation and style. Look at More rates highly in each of these three categories: It offers practical advice, it contains fresh case studies and anecdotes that we haven't seen elsewhere, and it is well structured and well written. These factors led to a high overall rating.
Having reviewed the summary again, we increased the level-of-expertise rating to 2, since 1 may indicate an overly simplistic book, which this is not. It is a useful guidebook for businesspeople.
I hope this explanation addresses your concerns. If you have any more questions, please feel free to contact me at firstname.lastname@example.org.
6 years agoThe Education system needs an injection of such "disruption". Creative and innovation mindsets are necessary ingredients in the new economy.
7 years agoThis book is a must read. Inspiration and creativity fuels innovation. Andy is brilliant.
7 years agoAwesome....Like Andy Stefanovich says, we need to create a new path, getting out of our comfort zone means totally changing our comfort zone for ever.