A review of

Made to Stick

Why Some Ideas Survive and Others Die

Chip Heath and Dan Heath • Random House • 2007

Discuss

The review below was first published in the getAbstract Journal on Mar 2, 2022.
We’ve reviewed this title for you as we currently cannot offer a summary. We hope this expert review provides valuable insights in the meantime.

Retention

by David Meyer

Mega-bestsellers Chip and Dan Heath break down the components of ideas that stick, and offer suggestions for creating them.

In this New York Times bestseller, Chip Heath – a professor at Stanford University’s Graduate School of Business – and Dan Heath – senior fellow at Duke University’s Center for the Advancement of Social Entrepreneurship (CASE) – offer an engaging guide to devising ideas with maximum “stickiness.”

The Heath brothers take as their starting point Tipping Point author Malcolm Gladwell’s use of “stickiness” to describe innovations that are likely to find an audience. They embellish and expand his concept using many of his familiar methods – anecdotes, historical examples, non-linear conclusion-drawing and, in some cases, padding otherwise insubstantial ideas.

Comment on this review

Sign in to share your opinion
J. M. 2 years ago

This book is very usefull
H. W. 4 years ago

This is one of the best business books I've read. I used one of the principles in this book to take the close percentage of an upsell from 5% to 20%. The change was simple: make the reason more "concrete" as the book stated.

Please get the summary. It is an excellent book.
O. M. 4 years ago

Eager to get this summary

Made to Stick

Why Some Ideas Survive and Others Die

Retention

My Highlights

Comment on this review

More on this topic

By the same authors

The Power of Moments

Reset

Making Numbers Count

Upstream

Switch

Learners who read this also read

Creative Confidence

Buy-In

Originals

To Sell Is Human

Atomic Habits

Smarter Faster Better

Related Skills