Made to Stick
A review of

Made to Stick

Why Some Ideas Survive and Others Die

Chip Heath and Dan HeathRandom House • 2007

Retention

by David Meyer

Mega-bestsellers Chip and Dan Heath break down the components of ideas that stick, and offer suggestions for creating them.

In this New York Times bestseller, Chip Heath – a professor at Stanford University’s Graduate School of Business – and Dan Heath – senior fellow at Duke University’s Center for the Advancement of Social Entrepreneurship (CASE) – offer an engaging guide to devising ideas with maximum “stickiness.” 

The Heath brothers take as their starting point Tipping Point author Malcolm Gladwell’s use of “stickiness” to describe innovations that are likely to find an audience. They embellish and expand his concept using many of his familiar methods – anecdotes, historical examples, non-linear conclusion-drawing and, in some cases, padding otherwise insubstantial ideas.


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    H. W. 3 weeks ago
    This is one of the best business books I've read. I used one of the principles in this book to take the close percentage of an upsell from 5% to 20%. The change was simple: make the reason more "concrete" as the book stated.

    Please get the summary. It is an excellent book.
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    O. M. 2 months ago
    Eager to get this summary

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