The digital revolution has opened a world of new opportunities for companies to engage with and serve their customers. But how can companies make sure they and their customers are getting the most out of new digital projects? Patricia J. Guinan, Salvatore Parise and Robert Maguire have surveyed over 100 companies to determine the most successful approaches to implementing digital projects. They have summarized their findings in an article for MIT Sloan Management Review, using concrete examples from the global pharmaceutical company Johnson & Johnson to illustrate best practices. If you’re a business leader seeking to optimize your digital transformation process, you’ll benefit from the authors’ insights.
About the Authors
Patricia J. Guinan and Salvatore Parise teach technology, operations and information management at Babson College. Robert Maguire is a specialist in rapid value realization at Johnson & Johnson in New Brunswick, New Jersey.