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Marketing Operations

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Marketing Operations

Strategy, Implementation and Optimization

De Gruyter,

15 min read
8 take-aways
Audio & text

What's inside?

Get the inside scoop on leading effective marketing operations teams and designing processes that support growth.

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Editorial Rating

8

getAbstract Rating

  • Comprehensive
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Recommendation

New technologies, such as AI, are drastically changing the nature of marketing, creating new complexities that require a nuanced understanding of marketing operations. Author and podcast host Greg Kihlström brings clarity and rigor to the chaos of today’s marketing landscape. Learn how to future-proof your organization with data insights and support people in navigating change at your organization. Ultimately, says Kihlström, today’s marketers must adopt an ethos of continuous learning and growth, leveraging data insights and feedback loops to help their organizations unlock their competitive advantage.

Summary

Marketing operations is a strategic necessity in today’s data-inundated world.

Modern marketing operations have become more data-saturated and complex, following the emergence of new technologies and platforms.While in the past, Marketing operations — or simply “marketing ops / MarketingOps” — relied largely on mass media platforms like radio and television, today, marketing ops teams must also navigate social media and mobile apps and analyze vast amounts of data. The growing availability of massive data sets has also increased pressure to deliver actionable insights and analysis with greater speed and granular accuracy, making it vital that organizations create clear governance and management structures. Marketing operations should shift away from its traditional reactive, administrative role toward a more proactive, strategic, and future-facing one, as teams play a key role in boosting efficiency and helping organizations achieve their broader business goals. 

Formalizing your organization’s marketing ops function isn’t a luxury anymore — it’s a strategic necessity for any company hoping to improve data-driven decision-making, boost marketing...

About the Author

Greg Kihlström is a best-selling author who has written more than 20 books on marketing, many of which are part of the series The Agile Brand Guide. He’s also a producer and host of the podcast The Agile Brand with Greg Kihlström.

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