Large companies from a variety of sectors have initiated programs that support diversity and inclusion among their suppliers. As Simha Mummalaneni and Jonathan Z. Zhang write in Sloan Management Review, this promotes small supply companies owned or run by members of otherwise marginalized groups, including women, ethnic minorities and the LGBTQ community. Small businesses that reflect society’s diversity are crucial to overall economic stability; their success benefits everyone. This article makes a strong case for the value and viability of supporting diversity all the way through the supply chain.
About the Authors
Simha Mummalaneni is assistant professor of marketing at the University of Washington’s Foster School of Business. Jonathan Z. Zhang is assistant professor of marketing at Colorado State University’s College of Business.