B2B selling is tough, and only a little more than half — 56.9% — of B2B salespeople regularly meet their quotas. However, companies that offer their salespeople proactive sales coaching can vastly improve their success rates. This comprehensive guide book by sales-coaching experts Steve Johnson and Matthew Hawk offers a game plan for enhancing the skills of your sales managers and making them better coaches for your salespeople.. The book is targeted at sales executives, customer service managers, and the leaders of law, consulting and accounting firms. Anyone who needs to wrap up a deal can benefit from reading it.
About the Authors
Steve Johnson is the founder and president of The Next Level Sales Consulting. Matthew Hawk, PhD, is a consultant and vice president of instructional design and training delivery at Synchrony.
Comment on this summary
1 year agoExcelent issue to be adressed to sales manager, the importande of coaching.