Professors Christian Stadler, Julia Hautz, Kurt Matzler and Stephan Friedrich von den Eichen describe the proven, centuries-old practice of open idea sourcing, involving diverse groups of insiders and outsiders. They fortify their fascinating examples and evidence with step-by-step frameworks and tools for crowdsourcing, strategy jams, contests and competitions – all designed to garner wide perspectives and diverse thought in service of innovation.
About the Authors
Professor Christian Stadler teaches strategic management at the University of Warwick Business School. Professors Julia Hautz and Kurt Matzler teach at Innsbruck University. Professor Stephan Friedrich von den Eichen teaches business model innovation at the University of Bremen and runs IMP Consulting in Europe.