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Outmarket the Competition

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Outmarket the Competition

Advanced Marketing Tactics to Drive Growth and Profitability

Greenleaf Book Group Press,

15 min read
9 take-aways
Audio & text

What's inside?

Break out of a sales plateau with a cohesive, multichannel, AI-enabled framework.

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Editorial Rating

8

getAbstract Rating

  • Comprehensive
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  • Engaging

Recommendation

Marketing has become vastly more complicated in the age of AI, multichannel media, and fragmented customer attention, and many companies are struggling to grow even while spending heavily on outreach. In this helpful guide, entrepreneur and e-commerce executive Nick Doyle presents a comprehensive framework for SMBs that integrates brand and performance marketing, customer lifetime value analysis, and multichannel campaigns into a single coordinated system — grounded in a thorough understanding of the customer and boosted by AI. Doyle combines strategic thinking with detailed operational guidance.

Summary

Solutions to the problem of sales plateaus already exist, but they must be unified.

Companies frequently see sales plateaus even when they’re doing all the right things. Often, they end up exceeding their budgets, and sales still don’t budge. In the past, leaders could rely on private equity or venture capital to solve the problem with a cash injection — but that sort of funding is now difficult to come by. Recent shifts in multichannel marketing, along with the advent of AI, have further complicated the situation.

To break through today, SMB need advanced marketing tactics and to understand how to unite them via a coordinated system. These tactics include brand and performance marketing, a customer value-based funnel approach called the Lifetime Value Framework (LVF), a detailed understanding of the customer, integrated multichannel campaigns, and the use of AI. The Five-Tactic Marketing Framework combines all five approaches into a system that can deliver extraordinary results.

Brand and performance marketing achieve different results and complement each other.

Performance marketing refers to techniques intended to prompt...

About the Author

Nick Doyle is an entrepreneur with expertise in building e-commerce brands. He currently serves as area president for direct-to-policyholder at the insurance broker Arthur J. Gallagher.

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