Marketing professor Scott Galloway offers his knowledgeable, rowdy take on how the pandemic is changing, has already changed and will continue to change the US economy and its components.
Scott Galloway, professor of marketing at NYU’s Stern School of Business, founded nine companies and served on the boards of The New York Times Company, Urban Outfitters and UC Berkeley’s Haas School of Business. He draws on this considerable experience to bolster his contention that the coronavirus pandemic hit the fast-forward button on a range of business and social trends.
He finds that certain indicators reached landmarks that would have taken 1o years to achieve in pre-COVID times.For example, e-commerce captured 16% of the retail market between 2000 and 2020, but it grew to 27% in only eight weeks of the pandemic – a decade’s worth of growth. In this entertaining analysis – some of which the fast-moving pandemic culture has already made obsolete – Galloway evaluates which industries appear ripe for disruption and which startups will thrive in the post-pandemic world.