Private Label Strategy
Book

Private Label Strategy

How to Meet the Store Brand Challenge

Nirmalya Kumar and Jan-Benedict E.M. Steenkamp
Harvard Business Review Press, 2007

Resumos Relacionados

The Brand Mapping Strategy
Video

Karen Tiber Leland

The Brand Mapping Strategy
How to Formulate Your M&A Strategy
Podcast

Matt Arsenault

How to Formulate Your M&A Strategy
The World’s First Virus-Proof Cell, with Redesigned DNA, Is About to Meet the Test of Its Life
Article

Rowan Jacobsen

The World’s First Virus-Proof Cell, with Redesigned DNA, Is About to Meet the Test of Its Life

Biologists are building an organism that can shrug off any virus on the planet. Impervious human cells may be next
Married to the Brand
Book

William J. McEwen

Married to the Brand

Why Consumers Bond with Some Brands for Life
‘Tesla Solar’ Wants to Be the Apple Store for Electricity
Article

Tom Randall

‘Tesla Solar’ Wants to Be the Apple Store for Electricity

The SolarCity Deal Isn’t Only About Putting Panels on Your House
How to Build Your Social Media Marketing Strategy for 2019
Article

Brent Barnhart

How to Build Your Social Media Marketing Strategy for 2019