Summary of Renegades Write the Rules
Copyright © 2012 Jossey-Bass, an imprint of John Wiley & Sons
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Author Amy Jo Martin, styled as the “Twitter Queen,” is a social media pioneer and consultant. Early in the development of social media, consultants like Martin faced a challenge: Before they could demonstrate the “how-to” for their clients and readers, they had to explain the “what” and the “why.” Social media offered no clear parallels to other media. Martin and her innovative, “renegade” peers made up the rules for the online cosmos as they went along. Embracing that task with enthusiasm, Martin offers readers eight practical “renegade rules” for branding and selling via social media. To personalize her story, Martin focuses on her autobiographical adventures as much as on practical advice. It does feel a little late, though, to act as if social media are still brashly adolescent. Perhaps it’s time for the renegades to head back to the ranch and realize that they’re all grown up now, though big changes still lie ahead no doubt. Following Martin’s rules is a good place for social media marketers to start. getAbstract recommends her insights to those who want to transcend being online novices or gee-whiz observers, and get down to business.
In this summary, you will learn
- Why you should develop a “renegade mind-set” for your dealings with social media, and
- How using the eight social media “renegade rules” will benefit you and your organization.
About the Author
Amy Jo Martin, the former digital media director for the NBA’s Phoenix Suns, founded Digital Royalty and Digital Royalty University. Martin has more than a million followers on Twitter.