The owners and employees of small service companies often end up doing it all, providing the service or product, managing the office, and handling sales and marketing - often the entrepreneur’s least favorite chore. Now, you can learn to love it or at least to do it well with less pain. Author Michael Port cites many applicable marketing activities that you probably already know about, but he pulls them together in an organized manner supported by lists of questions and answers. He begins with the foundation of your business, including your motivation and area of specialization. Then he teaches you how to build credibility with clients. Next, he covers marketing and outreach, including tactics for promoting yourself. The book’s concepts are easy to grasp and implement, including advice for conquering online marketing. You may already be carrying out some of these strategies, but this book can take you to the next level. getAbstract recommends it to those who want new clients badly enough to make sales and marketing a regular part of their jobs for a few hours a week. If you are a new entrepreneur, this resource will help you learn the art of rainmaking.
In this summary, you will learn
- How to establish a solid foundation to get your service business booked solid;
- How to build trust and credibility; and
- How to use the seven core self-promotion strategies.
About the Author
Michael Port owns a coaching and consulting firm.
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Greenleaf Book Group, 2017