Summary of Book Yourself Solid

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Book Yourself Solid book summary
Start getting smarter:
or see our plans

Rating

7 Overall

8 Applicability

5 Innovation

7 Style

Recommendation

The owners and employees of small service companies often end up doing it all, providing the service or product, managing the office, and handling sales and marketing - often the entrepreneur’s least favorite chore. Now, you can learn to love it or at least to do it well with less pain. Author Michael Port cites many applicable marketing activities that you probably already know about, but he pulls them together in an organized manner supported by lists of questions and answers. He begins with the foundation of your business, including your motivation and area of specialization. Then he teaches you how to build credibility with clients. Next, he covers marketing and outreach, including tactics for promoting yourself. The book’s concepts are easy to grasp and implement, including advice for conquering online marketing. You may already be carrying out some of these strategies, but this book can take you to the next level. getAbstract recommends it to those who want new clients badly enough to make sales and marketing a regular part of their jobs for a few hours a week. If you are a new entrepreneur, this resource will help you learn the art of rainmaking.

In this summary, you will learn

  • How to establish a solid foundation to get your service business booked solid;
  • How to build trust and credibility; and
  • How to use the seven core self-promotion strategies.
 

About the Author

Michael Port owns a coaching and consulting firm.

 

Summary

The "Red Velvet Rope Policy"
To begin the process of becoming completely booked by clients, build your foundation. First, weed out any current clients who drain your energy and lead to more stress than enjoyment. It’s scary to release clients when you need money, but having a...

Get the key points from this book in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

Customers who read this summary also read

More by category