Summary of Clients First

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Clients First book summary


6 Overall

7 Applicability

7 Innovation

6 Style


Joseph and JoAnn Callaway, owners of the Arizona real estate firm Those Callaways, offer a homespun, endearing tale about their adventures in real estate and their sales of more than $1 billion in homes during their first 10 years of business. The secret to their success: Always put your clients first. While they present an attractive, adaptable and ethical business philosophy, their special story isn’t perfect: The narrative is slow moving and repetitive. And the Callaways sometimes push the boundary between wholesome anecdotes and cloying sentimentality. However, getAbstract recommends their wonderfully unaffected, uplifting memoir to all businesspeople who want to serve their clients better.

In this summary, you will learn

  • How and why Joseph and JoAnn Callaway developed their “Clients First” philosophy,
  • What this attitude requires, and
  • How to implement the Clients First ethos at your firm.

About the Authors

Joseph and JoAnn Callaway own Those Callaways, a Phoenix, Arizona, real estate firm.



Who Do You Serve?

In 1997, authors JoAnn and Joseph Callaway started Those Callaways, an Arizona real estate company. Before long, the rookie real estate agents confronted a moral dilemma: As permitted by their state’s law, in one potential housing deal, the couple represented not only the sellers (the Smiths) but also the buyers (the Browns). They faced a seemingly contradictory fiduciary obligation based on doing their best for both parties.

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    Customer Service
    You can make customers feel so special that loyalty will always bring them back.

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