Summary of Consumer.ology
The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Market research just doesn’t work. In fact, it can’t.
If you let market research dictate your business decisions, consumer behavior expert Philip Graves thinks you’re making a big mistake. Market research, he says, can’t predict customers’ buying decisions because it focuses on the wrong criteria – a conscious-mind, logical thinking process. But consumers almost never make buying decisions like that, although they’ll insist they do. Instead, they make choices, quickly and efficiently, with their unconscious minds. Business owners who understand this and who apply Graves’s criteria to their research will gain valuable insights into what their customers really think and want. While just about anyone who shops can enjoy this entertaining, informative book, getAbstract believes it will help business owners and marketers – if not to read their customers’ minds, then at least to understand them better.
In this summary, you will learn
- Why traditional market research doesn’t work
- How to better understand your customers’ behavior
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackCustomer ResearchListen to your customers and they will tell you how to sell to them.
Customers who read this summary also read
Nicholas Brealey Publishing, 2010
Adams Media, 2006