Obviously, e-mail has changed how people work and communicate. In addition to fighting for a reader’s attention, salespeople also must hope that their e-mail messages arrive in the right in-boxes, dodge the junk mail and spam filters, and attract their recipients. Stephan Schiffman shares common-sense advice about using e-mail as part of the sales process, rather than as a replacement for any other sales step. His short chapters deliver one or two main points for Internet-speed absorption and application. getAbstract recommends this book to the busy salesperson who wants to pick up needed tips with a minimal investment of time.
In this summary, you will learn
- How to use e-mail in the sales cycle; and
- What mistakes to avoid when you send e-mail to sales prospects.
About the Author
Stephan Schiffman, a corporate sales trainer, is the author of many books about selling, including Cold Calling Techniques (That Really Work!).