Summary of Enchantment

The Art of Changing Hearts, Minds, and Actions

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Enchantment book summary
How to use “enchantment” – but not manipulation – to influence others.


7 Overall

7 Applicability

6 Innovation

8 Style


Read this enchanted book, you who dare, and the secrets of persuading others will reveal themselves to you. Blogger and venture capitalist Guy Kawasaki weaves together myriad anecdotes, each contributing a nugget of wisdom on the journey to “enchantment.” He explains how to shape people’s “hearts, minds and actions” without sacrificing your morals. Just as people link Dale Carnegie (whom Kawasaki quotes repeatedly) with winning friends and influencing others, Kawasaki seems to hope that the principles of enchantment will retain their association with him. Much of the book’s practical information is already common knowledge, but Kawasaki’s wide array of examples from numerous fields adds delightful color to a well-worn discourse. getAbstract recommends his chatty, accessible and entertaining road map to anyone who wants to learn the art of gentle persuasion.

In this summary, you will learn

  • How to persuade others while keeping your morals intact
  • How to use “enchantment” to your advantage


Cast an “Enchantment” Spell
Karin Muller served with the Peace Corps in the Philippines between 1987 and 1989. Villagers warned her one day that soldiers from the armed branch of the Philippine Communist Party were coming to her hut to interrogate her. Upon their arrival, Muller displayed...
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About the Author

Guy Kawasaki is a venture capitalist. He co-founded Alltop and Garage Technology Ventures and is the author of numerous business books including Reality Check.

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    Vladimir Petek 4 years ago
    Guy Kawasaki is one of the most far-thinking individuals, entrepreneur and venture capitalist as well. His book is extremely worthwhile to read and am glad that I did.

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