Roughly 98% of visitors to e-commerce websites leave without making a purchase. Conventional marketing ignores this enormous group of potential customers, preferring to focus on the smaller 2% who convert to a sale, sign-up or download. Online-marketing consultancy BrightInfo reveals how a brand can engage anonymous online visitors to its advantage through “real-time personalization.” Although the white paper is relevant in this era of online marketing, it fails to discuss the possible challenges involved in the process. Nonetheless, getAbstract recommends it to entrepreneurs and online retailers.
In this summary, you will learn
- Why businesses need “real-time personalization” in online marketing,
- What factors businesses should consider before adopting any particular personalization strategy and
- What key capabilities you should look for in personalization solutions.
About the Author
BrightInfo helps businesses offer the most relevant content to anonymous website visitors. It merges by merging content analysis with user behavior to make personalized recommendations.
Get the key points from this report in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Customers who read this summary also read
Julia Angwin and Surya Mattu
Shweta Bajpai et al.
The Boston Consulting Group © 2015, 2015