Summary of How Can a Foreign Company Enter the Russian B2B Market?

Effective B2B Marketing Strategies in Russia

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How Can a Foreign Company Enter the Russian B2B Market? summary
This report provides marketing strategies to attract Russian B2B customers.


7 Overall

8 Applicability

7 Innovation

6 Style


As the demand for foreign goods and services in Russia increases, international companies have a golden opportunity to acquire Russian B2B clients. Although this report by Vadim Tylik provides valuable tips for attracting and holding onto Russian clients, its casual tone is distracting and makes it harder to treat the information seriously. Nonetheless, getAbstract recommends this paper to B2B marketers, entrepreneurs and Russian-market analysts.

In this summary, you will learn

  • Why foreign businesses should seize the business opportunities in Russia,
  • How foreign companies can establish an online presence in Russia and
  • What promotional tools businesses can use to attract Russian B2B clients.


Foreign companies must act quickly to seize opportunities for B2B marketing in Russia. In 2013, the World Bank placed Russia’s GDP ninth in the world. To reduce costs, as well as obtain “technologically advanced goods,” Russian businesses must engage with foreign companies. To seize this opportunity...
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About the Author

Vadim Tylik is founder and president of the Russian Marketing and Advertisement Agency. He helps foreign businesses design and employ marketing strategies to enter the Russian market

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