As the demand for foreign goods and services in Russia increases, international companies have a golden opportunity to acquire Russian B2B clients. Although this report by Vadim Tylik provides valuable tips for attracting and holding onto Russian clients, its casual tone is distracting and makes it harder to treat the information seriously. Nonetheless, getAbstract recommends this paper to B2B marketers, entrepreneurs and Russian-market analysts.
In this summary, you will learn
- Why foreign businesses should seize the business opportunities in Russia,
- How foreign companies can establish an online presence in Russia and
- What promotional tools businesses can use to attract Russian B2B clients.
About the Author
Vadim Tylik is founder and president of the Russian Marketing and Advertisement Agency. He helps foreign businesses design and employ marketing strategies to enter the Russian market
Comment on this summary
Customers who read this summary also read
Just Schürmann et al.
Boston Consulting Group, 2015
Kogan Page, 2016
Philip Kotler et al.