Author Jeffrey J. Fox, a marketing superstar for several international companies, mixes basic Marketing 101 principles with new tips on achieving marketing success. If you want to test yourself, he even offers a few intriguing quizzes that let you suggest marketing solutions to sales problems. The book is written in a sharp, direct, interesting style that keeps the reader involved. However, while a neophyte marketer may find all Fox’s information valuable, much of what Fox says will be common knowledge to veteran marketers. Though his authoritative tone may help motivate readers to seek his occasional gems, the book should have been tighter to highlight his new information - now tucked in amid the basics. Beyond the know-how he offers, be it elementary or advanced, getAbstract.com recommends Fox’s book for its strong examples of what works and what doesn’t.
In this summary, you will learn
- The main principles of marketing effectively to increase customer appeal and retention;
- Dangers to avoid when you plan your advertising or marketing; and
- The importance of dollarizing everything you do in sales and service.
About the Author
Jeffrey J. Fox was dubbed "Outstanding Marketer" by Sales & Marketing Management magazine and by the National Industrial Distributor’s Association, among others. Before founding Fox & Company, a marketing consulting firm, he held senior marketing positions at several international companies. His books, including How to Become CEO and How to Become a Rainmaker, have been published in 35 languages.