Summary of Leading the Learning Revolution

The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market

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Leading the Learning Revolution book summary
Solid marketing principles also apply to promoting online education.


8 Overall

9 Applicability

7 Innovation

7 Style


E-learning expert Jeff Cobb details how to plan, develop and promote a profitable Internet curriculum for adult learners. This expert, comprehensive guide covers how to sell learning products and services online, how to use a variety of web tools to conduct market research, and how to vend almost any products and services via the Internet. Leaving no aspect of monetizing online education uncovered, Cobb also explains overall Internet marketing more effectively than most specialized sales guides. getAbstract recommends his knowledgeable, accessible manual to anyone who is seeking to sell products or services online – educational or otherwise.

In this summary, you will learn

  • What new online opportunities await entrepreneurs in the field of education; and
  • How to capitalize on these opportunities by establishing a niche, targeting prospects, offering long-term value and forming lasting relationships.


“Knowledge Economy”
Change is the one reliable constant in today’s knowledge economy. The nature of work is in a perpetual state of rapid transformation. Working people must keep acquiring both new information and expertise continually to stay competitive and employable. This is as true...
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About the Author

Jeff Cobb, founder of Tagoras – a consulting firm specializing in continuing education – was co-founder and CEO of the e-learning organization Isoph and senior vice president of Quisic.

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Contained in Knowledge Pack:

  • Knowledge Pack
    The web opens vast possibilities for learning. Here’s how to get the most out of e-learning!

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