Summary of Leading the Learning Revolution
The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market
Copyright © 2013 AMACOM, a division of American Management Association
Solid marketing principles also apply to promoting online education.
E-learning expert Jeff Cobb details how to plan, develop and promote a profitable Internet curriculum for adult learners. This expert, comprehensive guide covers how to sell learning products and services online, how to use a variety of web tools to conduct market research, and how to vend almost any products and services via the Internet. Leaving no aspect of monetizing online education uncovered, Cobb also explains overall Internet marketing more effectively than most specialized sales guides. getAbstract recommends his knowledgeable, accessible manual to anyone who is seeking to sell products or services online – educational or otherwise.
In this summary, you will learn
- What new online opportunities await entrepreneurs in the field of education; and
- How to capitalize on these opportunities by establishing a niche, targeting prospects, offering long-term value and forming lasting relationships.
About the Author
Jeff Cobb, founder of Tagoras – a consulting firm specializing in continuing education – was co-founder and CEO of the e-learning organization Isoph and senior vice president of Quisic.
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Knowledge PackE-LearningThe web opens vast possibilities for learning. Here’s how to get the most out of e-learning!
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