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7 Overall

8 Applicability

7 Innovation

6 Style


If you’ve ever attended a Tupperware party or spoken to a Mary Kay or Avon representative, then you are familiar with the concept of direct selling. More than 49 million people worldwide are hawking everything from toys to life insurance as independent contractors. Many of these professionals found a terrific resource in the book Build it Big, published by the Direct Selling Women’s Alliance (DSWA). Now, the organization has compiled more insights, anecdotes, tips and techniques, specifically for female direct-sales professionals. Unlike most business writing, which is usually gender-neutral or all about "him," the operative pronoun here is "her." Although the sales strategy and self improvement advice isn’t particularly new, it is solid. The book guides promising novices (most advice would apply to men as well as women) through the direct sales necessities, from finding inspiration and prospects, to asking for referrals or sales, dressing appropriately and building a team. Whether you need the advice or support of a coach, a sales guru or a fashion diva, getAbstract believes you will find it in this collection of 101 best practice essays from veterans of home-based sales businesses.

In this summary, you will learn

  • What tips, techniques and strategies top direct sales professionals use;
  • How to get the most out of your home-based business and your sales team; and
  • How to stay motivated, focused, inspired and goal-oriented as you juggle the responsibilities of a home-based entrepreneur.

About the Author

Direct Selling Women's Alliance (DSWA) is a professional organization for home-based entrepreneurs. It provides education and support for those involved in network marketing, party-based selling and person-to-person sales.



The Direct Selling Profession
What is direct selling? From make-up to home decorating to jewelry, independent contractors known as direct selling professionals purvey a huge variety of products and services. These home-based entrepreneurs market and sell products and services for commissions...

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