Summary of Raise the Bar

An Action-Based Method for Maximum Customer Reactions

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Raise the Bar book summary
The tough-talking host of TV’s Bar Rescue, Jon Taffer, lays out a clear-cut strategy for running successful bars, restaurants and nightclubs.


8 Overall

8 Applicability

8 Innovation

8 Style


Hospitality expert Jon Taffer, host of the popular Spike TV series Bar Rescue, shares the expertise he honed during his decades in the hospitality business and sharpened to a razor point on the docu-reality series he executive produces. The goal of every element of your bar or restaurant is to elicit “positive customer reactions.” Framing your business as a “reaction-making machine” should inform every management decision. getAbstract recommends Taffer’s manual to fans of his TV program and to anyone in the hospitality business seeking a solid guide. Entrepreneurs and business students will find worthy insights they can apply to any business.

In this summary, you will learn

  • Why so many bars, nightclubs and restaurants fail,
  • Why bar owners and managers must maximize the reactions of their employees and customers, and
  • Which proven strategies can help your bar, eatery or club succeed.


“Reaction Management”
In the 1980s and ’90s, Pulsations, on the outskirts of Philadelphia, was one of the hottest dance clubs in the northeastern United States. Revelers stood in long lines to experience the high-tech club’s lights and music. It had 11 levels with bars plus a gift shop...
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About the Author

Host of the Spike TV show Bar Rescue, Jon Taffer chairs Taffer Dynamics Consulting, a hospitality advisory group.

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    Angela Wagner 1 year ago
    I appreciated how successful businesses are always customer-focused. And how influential the tone at the top is to how employees interact with each other and the customers.

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