Sales pro Jeffrey J. Fox's book is informative, inspirational, short and easy to read - a powerful package for sales professionals or sales managers, particularly those who need to build expertise and experience. Fox focuses on how a determined sales representative can transform himself or herself into a "Rainmaker," an unbeatable, successful salesperson. Each chapter contains a central idea, such as how to get a sale, how to get an appointment or how to present proposals. Short examples scattered throughout the book show how real rainmakers earned their stripes. This accessible book should be part of any salesperson's background or refresher reading list. getAbstract.com also recommends this book to sales managers and trainers, and to staffers who meet customers on the front lines. After all, everyone wants to know how to make it rain.
In this summary, you will learn
- What you can do to be a "rainmaker" instead of an ordinary salesperson;
- How to understand your competition and your customer; and
- How to use sales techniques that make it rain.
About the Author
Jeffrey J. Fox has been named "Outstanding Marketer" by Sales & Marketing Management magazine and the National Industrial Distributors Association. Before founding his own marketing consulting firm, he held senior marketing positions at several major companies. His books include How to Become a CEO and How to Become a Rainmaker.