Summary of Selling 101

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Selling 101 book summary
Start getting smarter:
or see our plans

Rating

7 Overall

8 Applicability

3 Innovation

7 Style


Recommendation

Seldom is a book as aptly named as Selling 101. This is a true primer on the ABC’s of selling. Author and sales expert Zig Ziglar walks you through the sales process, teaching you how to find prospects, overcome "call reluctance," pose the right questions and ask for the order. He touches on all of the fundamentals, using examples from his experiences to illustrate his main points. His brief, concise prose is easy to understand and even easier to incorporate into your sales practices. The seasoned sales professional will not find anything new in this basic textbook, but getAbstract recommends it to anyone who is new to selling, particularly if you lack a mentor to give you this kind of guidance. This handy manual will provide know-how that is usually gained only by experience in the field.

In this summary, you will learn

  • How to master the basics of selling from prospecting to closing;
  • How to use a four-step selling process to assess your prospect’s needs;
 

About the Author

Zig Ziglar is a popular motivational speaker. He has written 22 books about personal development, sales, leadership and success. His bestsellers include See You at the Top, Secrets of Closing the Sale and Success for Dummies.

 

Summary

Why Do You Want to Sell?
Sales professionals are treated offensively now and then, and they experience rejection - not once, but numerous times. They are subjected to feelings of frustration, paranoia, anxiety, nervousness, discouragement and self-doubt. So why would anyone want to pursue...

More on this topic

By the same author

Ziglar on Selling
Ziglar on Selling
9
See You at the Top
See You at the Top
8
Steps to the Top
Steps to the Top
7

Customers who read this summary also read

The Only Sales Guide You’ll Ever Need
The Only Sales Guide You’ll Ever Need
8
High-Profit Prospecting
High-Profit Prospecting
7
The No. 1 Best Seller
The No. 1 Best Seller
8
The Lost Art of Closing
The Lost Art of Closing
8
Way of the Wolf: Straight Line Selling
Way of the Wolf: Straight Line Selling
8
Ninja Selling
Ninja Selling
7

Related Channels

Comment on this summary

  • Avatar
  • Avatar
    Ashrul Sabin 9 months ago
    Read this once a day for 7 days, you will be ready for advance technique.
  • Avatar
    Neil Fleischer 5 years ago
    Excellent Zig Zigler abstract!