Summary of Storyselling for Financial Advisors
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Almost every financial advisor will find this useful. Authors Scott West and Mitch Anthony summarize many important facts of life in sales, and they do so in a concise, highly readable style that is free of jargon. They counsel financial advisors to communicate with clients in easily understandable language, using self-deprecating wit, stories and vivid metaphors. They rightly remind readers that people make decisions about advisors based on what they feel more than on the quality of the advisors’ charts and graphs. Then, they discuss different potential clients and show advisors how to appeal to the most critical, most rapidly expanding target markets. getAbstract.com highly recommends this specific, focused sales guide to financial advisors.
In this summary, you will learn
- How to build a successful financial advisor practice by using storytelling and story selling; and
- How to communicate with your target markets.
About the Authors
Scott West is senior vice president of marketing for Van Kampen Funds, Inc. Mitch Anthony is a professional speaker and communications consultant.
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By the same authors
Kaplan Publishing, 2003
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