Summary of The Art of Client Service
54 Things Every Advertising & Marketing Professional Should Know
Client service executives are advertising’s unsung heroes. Generate a little song and dance by being the best.
Following Robert Solomon’s 54 rules will turn your staff members into better account executives. Perhaps think of this list as making up a course on how to teach people to become better service representatives and build effective client relationships. Although some of the rules may seem arbitrary and redundant, others have plenty of merit. The rules suggest that account reps improve by becoming better informed about clients’ sales, communications and customer goals; learning how to recommend the best media to accomplish clients’ strategies; doing homework to gain insight into clients’ industries and discovering new ways for clients to build their businesses. The rules go on to advise on precise skills, such as outlining successful client creative briefs. This short book suffers from its forced structure, but getAbstract says those who want to build their account rep skills will find it a handy checklist for helping clients in marketing, public relations, sales promotion, special events or advertising.
In this summary, you will learn
- How to follow 54 rules that will make you a better account executive;
- Why developing a personal style matters; and
- How to build client relationships.
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Contained in Knowledge Pack:
Knowledge PackKey Account ManagementHow to handle your key customers.
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