This book could more accurately be titled "How to Ruthlessly Lie, Manipulate and Use Mind Games To Make a Sale." If you’re looking for a no-holds-barred guide to getting your way - not just in closing a sale, but in everything you do - this is for you. This exceedingly detailed, candidly written guide to mind control sold more than a million copies. James W. Pickens uses anecdotes sparingly, but weaves in plenty of examples. In a strange contrast to the cutthroat main text, each chapter ends with a short, sweet reference to his mentor Sam. Here’s the scoop on genuinely caring about your clients while shamelessly using mind control techniques on them - a contradiction that troubles the author not at all. getAbstract recommends this book, as protection, to anyone who buys anything, and, as ammunition, to anyone who sells anything.
In this summary, you will learn
- How to overcome any customer objection like a master closer
- Why even knowledgeable and sophisticated customers are no match for master closers
- Why master closers are also master psychologists
About the Author
James W. Pickens rose through the ranks to become president of Duron Corporation, one of the United States’ top real estate developers. He became a multi-millionaire by the age of 37. He is considered a "master deal closer," and has consulted with top businesses and business leaders. The Art of Closing Any Deal, his first book, is a worldwide best seller.