Summary of The Essence of Value

Secrets of desired products. 80 inspiring strategies for creative companies

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The Essence of Value book summary
Objects have no intrinsic value. Their value derives from people’s reactions to them – here codified by 80 parameters of value.


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Objects have no intrinsic value. Their value depends on the reactions of people who observe them. Mario Pricken catalogs the factors that people consider valuable. He analyzed 300 different products, artworks, events and organizations to discover 80 different “parameters” that signify value to consumers, collectors, and others. Planners and developers can refer to these parameters to instill value in their offerings. Pricken’s book is beautifully illustrated, entertaining and fascinating. getAbstract recommends his insight and approach to product designers, developers, marketers, branders, CEOs, media professionals, and anyone who wants to imbue a product or service with increased value.

In this summary, you will learn

  • How objects attain value,
  • How the 80 “parameters” of the “value catalog” define an object’s value,
  • What these parameters specify,
  • What an object’s “value biography” explains,
  • How to apply the “4D innovation process,” and
  • How “value analysis” provides useful insights.


Observers Determine Value
Every object’s value depends on its observer. A woman planning to buy a pair of shoes projects value onto them. Besides the shoes’ design and the quality of the material used to make them, value may involve the woman’s taste, dreams and desires. Such value is ...
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About the Author

Creativity and innovation expert and consultant Mario Pricken wrote the bestseller Creative Advertising, a standard work in the field. He also wrote Visual Creativity and Creative Strategies.

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