Summary of The Essence of Value

Mario Pricken

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Recommendation

Objects have no intrinsic value. Their value depends on the reactions of people who observe them. Mario Pricken catalogs the factors that people consider valuable. He analyzed 300 different products, artworks, events and organizations to discover 80 different “parameters” that signify value to consumers, collectors, and others. Planners and developers can refer to these parameters to instill value in their offerings. Pricken’s book is beautifully illustrated, entertaining and fascinating. getAbstract recommends his insight and approach to product designers, developers, marketers, branders, CEOs, media professionals, and anyone who wants to imbue a product or service with increased value.

In this summary, you will learn

How objects attain value,
How the 80 “parameters” of the “value catalog” define an object’s value,
What these parameters specify,
What an object’s “value biography” explains,
How to apply the “4D innovation process,” and
How “value analysis” provides useful insights.

About the Author

Creativity and innovation expert and consultant Mario Pricken wrote the bestseller Creative Advertising, a standard work in the field. He also wrote Visual Creativity and Creative Strategies.

Summary

Observers Determine Value
Every object’s value depends on its observer. A woman planning to buy a pair of shoes projects value onto them. Besides the shoes’ design and the quality of the material used to make them, value may involve the woman’s taste, dreams and desires. Such value is ...