Summary of The Giants of Sales

What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success

AMACOM, more...

Buy the book

The Giants of Sales book summary
Study the pioneers of the sales. Learn how their revolutionary approaches to selling gave birth to today's techniques.


9 Overall

8 Applicability

8 Innovation

9 Style


Books about selling are seldom considered page turners, but this work by persuasion expert Tom Sant is a rare exception. Sant tells the captivating stories of four sales giants: John Henry Patterson, Dale Carnegie, Elmer Wheeler and Joe Girard, and describes their profound impact on the way products and services are bought and sold. Their sea changes in the once-quiet waters of the sales profession still make waves. Each sales pioneer spawned a new approach to selling. Sant explores their methods, discusses why they worked so well, and gives you step-by-step advice about applying these strategies to your sales practice. If you want to learn from the masters, instead of the self-appointed sales guru of the month, getAbstract feels there is no better place to start. Those who are interested in history - as well as in sales techniques - will find this a fascinating read.

In this summary, you will learn

  • How the pioneers of sales developed revolutionary approaches to selling;
  • What lessons their life stories teach; and
  • How to apply the four basic sales methods: "process-oriented, relationship-based, linguistic and tactical."


Sales as a Profession
Just like the electric light bulb and the telephone, the concept of selling as a skill had to be invented. In the nineteenth century, selling happened more by coincidence than through a thought-out method of qualifying customers, developing proposals and closing deals...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

Tom Sant, who founded and ran his own corporation, is the creator of a popular sales software program and the author of Persuasive Business Proposals. His clients include major technology, accounting and software companies.

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category