Picture this: You’ve got a great product or service for sale, but when it comes time to pitch, you find customers tuning out mid-presentation. Why? Marketing consultant Andy Raskin knows the answer. Raskin uses a sales presentation from software firm Zuora to explain the five main elements that make up a winning sales pitch, and shows why Zuora’s commitment to an “epic” narrative structure so perfectly exemplifies this winning approach. getAbstract recommends Raskin’s strategy to business owners, marketers and sales personnel looking for a more effective sales narrative.
In this summary, you will learn
- What five elements constitute a winning sales narrative and
- Why your organization as a whole must espouse the five elements.
About the Author
Andy Raskin helps CEOs, marketers and sales teams tell clearer, more effective stories. He has served as chief marketing officer for companies backed by Andreessen Horowitz and other top venture investors.