Web-based communications advances are turning sales inside out and upside down, transferring dynamic selling power from salespeople to buyers. Notably prescient marketing and sales strategist David Meerman Scott explains how discerning salespeople can leverage today’s technology to become stars. Scott’s very detailed table of contents, interesting stories, highlighted main points and bulleted lists make his instructions relatable and useful. getAbstract recommends his expert manual to small-business owners, salespeople, managers, start-ups and others trying to reach more customers and make more sales.
In this summary, you will learn
- How web-based communications advances and technological developments are upending marketing and sales,
- Why customers are now in charge of negotiating and buying, and
- How to sell more using the five “new rules of sales and service.”
About the Author
Marketing and sales strategist David Meerman Scott is on the boards of advisers of HubSpot, ExpertFile, GrabCAD, VisibleGains and GutCheck. He wrote The New Rules of Marketing & PR.