Summary of The New Rules of Sales and Service

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The New Rules of Sales and Service book summary
Start getting smarter:
or see our plans

Rating

8 Overall

9 Applicability

7 Innovation

8 Style


Recommendation

Web-based communications advances are turning sales inside out and upside down, transferring dynamic selling power from salespeople to buyers. Notably prescient marketing and sales strategist David Meerman Scott explains how discerning salespeople can leverage today’s technology to become stars. Scott’s very detailed table of contents, interesting stories, highlighted main points and bulleted lists make his instructions relatable and useful. getAbstract recommends his expert manual to small-business owners, salespeople, managers, start-ups and others trying to reach more customers and make more sales.

In this summary, you will learn

  • How web-based communications advances and technological developments are upending marketing and sales,
  • Why customers are now in charge of negotiating and buying, and
  • How to sell more using the five “new rules of sales and service.”
 

About the Author

Marketing and sales strategist David Meerman Scott is on the boards of advisers of HubSpot, ExpertFile, GrabCAD, VisibleGains and GutCheck. He wrote The New Rules of Marketing & PR.

 

Summary

Emancipated Buyers
Travel used to be the proprietary domain of travel agents: If you took a vacation, you had to call your travel agent to understand your travel options. A good travel agent presented comprehensive information, including detailed pricing and you took the trip your agency...

More on this topic

By the same author

Marketing the Moon
Marketing the Moon
9
Real-Time Marketing & PR
Real-Time Marketing & PR
8
Tuned In
Tuned In
8
The New Rules of Marketing & PR
The New Rules of Marketing & PR
6

Customers who read this summary also read

Disruptive Selling
Disruptive Selling
7
Value-Added Selling, Fourth Edition
Value-Added Selling, Fourth Edition
8
Disrupted
Disrupted
8
Competing Against Luck
Competing Against Luck
9
The Lost Art of Closing
The Lost Art of Closing
8
Sales EQ
Sales EQ
8

Related Channels

Comment on this summary