Summary of The Referral Engine
Copyright © John Jantsch, 2010, 2012. From THE REFERRAL ENGINE by John Jantsch
Summarized by arrangement with Portfolio, a member of Penguin Group (USA) Inc.
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People love to recommend the purchases they make to their friends, relatives and colleagues; in fact, referring something you like to someone else is instinctual. Smart companies can leverage this natural tendency to earn more business and make more sales. In this book, respected marketing authority John Jantsch shows you how to develop a referral system that will pay off. You can use his ideas to sell your products or services without an expensive marketing budget. getAbstract recommends this savvy book to small-business owners, entrepreneurs, solo practitioners, professional partnerships, and any other commercial or professional entity that wants to make better use of referrals for future business, professional engagements, and profit. Now, make the most of this referral and tell your friends about this book.
In this summary, you will learn
- Why people instinctively like to make referrals and
- How to develop a robust system to generate continuous referrals for your business.
About the Author
John Jantsch is a social media publisher and business coach in digital technology and marketing. He wrote Duct Tape Marketing, a marketing manual for small businesses.
Comment on this summary
3 years agoI was so looking forward to reading this abstract and I'm totally disappointed with this Book Abstract. Nothing new here! Summary: How can I serve my clients? How can I leverage their appreciation (i.e., goodwill)? Add some marketing generalities and there you have it.
5 years agoif you think about it, it is quite a simply concept and has been there for ages - I guess. however, you just need to remember. also the range between helpful and "buying your referrals with gifts and incentives" may be small. probably not the best idea to go to far with this kind of strategy.
5 years agogood summary
Contained in Knowledge Pack:
Knowledge PackBuilding BuzzHow to put word-of-mouth to work for your product or service.
Knowledge PackPositioningWant your product to be the next big thing? Start by putting it in the right position.
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