Summary of The Referral Engine

Teaching Your Business to Market Itself

Portfolio, more...

Buy the book

The Referral Engine book summary
Marketing guru John Jantsch tells businesses how to get crucial referrals. Step one: Ask for them.

Rating

8 Overall

8 Applicability

7 Innovation

8 Style

Recommendation

People love to recommend the purchases they make to their friends, relatives and colleagues; in fact, referring something you like to someone else is instinctual. Smart companies can leverage this natural tendency to earn more business and make more sales. In this book, respected marketing authority John Jantsch shows you how to develop a referral system that will pay off. You can use his ideas to sell your products or services without an expensive marketing budget. getAbstract recommends this savvy book to small-business owners, entrepreneurs, solo practitioners, professional partnerships, and any other commercial or professional entity that wants to make better use of referrals for future business, professional engagements, and profit. Now, make the most of this referral and tell your friends about this book.

In this summary, you will learn

  • Why people instinctively like to make referrals
  • How to develop a robust system to generate continuous referrals for your business
 

Summary

Crackers to Fiji
FreshBooks is a Canadian online service that tracks work time and creates invoices. The company’s founder, Mike McDerment, recently used the firm’s blog to write about how much he likes Triscuit-brand crackers and their “tasty new flavors.” A FreshBooks customer posted...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

John Jantsch is a social media publisher and business coach in digital technology and marketing. He wrote Duct Tape Marketing, a marketing manual for small businesses.


Comment on this summary

  • Avatar
  • Avatar
    Victor Antonio 2 years ago
    I was so looking forward to reading this abstract and I'm totally disappointed with this Book Abstract. Nothing new here! Summary: How can I serve my clients? How can I leverage their appreciation (i.e., goodwill)? Add some marketing generalities and there you have it.
  • Avatar
    Joél Steinmann 4 years ago
    if you think about it, it is quite a simply concept and has been there for ages - I guess. however, you just need to remember. also the range between helpful and "buying your referrals with gifts and incentives" may be small. probably not the best idea to go to far with this kind of strategy.
  • Avatar
    Joseph Sandoval 4 years ago
    good summary

More on this topic

Contained in Knowledge Pack:

  • Knowledge Pack
    Building Buzz
    How to put word-of-mouth to work for your product or service.
  • Knowledge Pack
    Positioning
    Want your product to be the next big thing? Start by putting it in the right position.

Customers who read this summary also read

More by category