Few salespeople can rely on pure instinct to sell successfully. Those few who become sales millionaires without working to improve their skills were probably sustained by a doting aunt in the first place. But, those who look on sales as a business that can be learned and must be practiced and refined are the ones who usually become sales millionaires. Donald Moine and Ken Lloyd preach what they practice. Both men have earned a significant living selling themselves and selling what they learned in the process. Although they have never sold a car or a bungalow, their analysis of the salesperson's dilemma is specific and accurate. Their techniques for motivating sales excellence will ring true to everyone who ever faced a sales objection and drew a blank. Their suggestions for improving your sales potential are exact and practical. getAbstract.com recommends this book to sales professionals, sales managers and sales trainers.
In this summary, you will learn
- How salespeople become sales millionaires;
- How to overcome the major problems confronting salespeople;
- How to reinvent yourself as a positive sales force; and
- How to expand your sales reach and your influence.
About the Authors
Some see Dr. Donald Moine as one of the founders of the new field of Sales Psychology. A frequent convention speaker, he has delivered sales training in the U.S., Canada, Mexico, Europe, Australia and the Far East. He is president of the Association of Human Achievement in California. Dr.Ken Lloyd is the author of Jerks at Work and Be the Boss Your Employees Deserve. He is nationally syndicated by the New York Times Syndicate. He specializes in communication, motivation, marketing, organizational behavior and workplace issues.