Summary of What Nonprofits Can Learn from Coca-Cola
I’d like to teach the world – to market like Coca-Cola!
In 2010, K’Naan topped the charts in 17 nations with his World Cup anthem “Wavin’ Flag,” an upbeat, inspirational song that Coca-Cola used in all its commercials during the tournament. This is how Coca-Cola markets its brand and becomes a desired commodity in every corner of the world. In this TED Talk, Melinda French Gates describes how nongovernmental organizations can emulate Coca-Cola’s strategies to gain traction. Gates’s presentation is polished but stirring and entertaining. getAbstract recommends her lecture to anyone with a product to market, whether it’s a soft drink or a health initiative, in remote regions of Africa or the most accessible cities in the US.
In this summary, you will learn
- Why Coca-Cola is so effective at marketing products around the globe
- Why governments and NGOs should adopt consumer-marketing approaches
- How these methods can save lives
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