Summary of Scotland’s Unicorn Hunter

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Scotland’s Unicorn Hunter summary
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How did 109-year-old Scottish asset management firm Baillie Gifford go from backing Henry Ford’s Model T to Elon Musk’s Tesla? Bloomberg Technology reporter Jeremy Kahn charts Baillie Gifford’s path to becoming one of the most important backers of Silicon Valley’s biggest publicly traded names – like Amazon and Facebook – and privately owned “unicorns” – like Airbnb and Dropbox. Kahn offers a candid look at the firm’s investment track record and methodology for selecting investment-worthy companies. getAbstract recommends this article to those interested in tech-sector investing and investment strategy. 

About the Author

Jeremy Kahn is a senior tech reporter at Bloomberg Technology. His work has appeared in The New York Times, the International Herald Tribune, Newsweek, The Atlantic, and others.

 

Summary

Few people outside Silicon Valley and Shenzhen know the name Baillie Gifford, but what the asset management firm lacks in name recognition, it more than makes up for in clout. Over the course of the firm’s 109-year existence, Baillie Gifford has backed growth markets as diverse as railroads, steel mills and oil. In 2004, however, after a stretch of lackluster performance, the firm began investing heavily in the tech sector, starting with Amazon and eBay.

In many ways, these early investments, especially Amazon, served as the...


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