Sell More with Science
The Mindsets, Traits, and Behaviors That Create Sales Success
ISBN: 9781399801379
Pages: 304
Recommendation
Here’s some shocking news for salespeople: Many of today’s standard selling techniques don’t work. They directly contradict the science of sales, which provides research based – and thus, verifiable – approaches to selling. David Hoffeld, a leading authority on applying science to the sales process, offers salespeople useful alternatives to old, misguided approaches. Hoffeld has trained successful salespeople to align their selling methods with the way the brain actually makes decisions to buy. He provides reliable insights backed by science that salespeople can use to improve their outcomes.
About the Author
David Hoffeld, CEO and chief sales trainer at Hoffeld Group, is an expert on applying research from neuroscience, social psychology and behavioral economics to selling. He also wrote The Science of Selling: Strategies to Make Your Pitch, Influence Decisions, and Close the Deal.
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