Summary of Sell with a Story
Copyright © 2016 AMACOM, a division of American Management Association
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A good story transforms your sales pitch and selling relationships. Corporate trainer Paul Smith explains why stories matter and how to create great ones. He concludes each chapter with activities to help readers identify, draft, develop and practice their stories. No matter your industry, Smith offers helpful guidance to making your sales calls more personal so your customers see who you are, what you offer and why they should work with you. getAbstract recommends these concrete, applicable lessons to help all salespeople add vitality to their sales presentations.
In this summary, you will learn
- What stories can communicate that a sales pitch can’t,
- How to tell an effective sales story and
- What kinds of stories you need to prepare to boost your pitch.
About the Author
Paul Smith, who had a 20-year executive career with Procter & Gamble and, earlier, with Arthur Andersen, is a speaker and corporate trainer in storytelling techniques. He also wrote Lead with a Story and Parenting with a Story.
Comment on this summary
3 months agoGreat summary.
1 year agoGreat summary!
2 years agoGreat!! really an eyeopener for sales people who is in liability products I Believe.
2 years agoGreat insight
2 years agoThought provoking and challenging. Nothing new in this summary but I felt compelled to work on my storytelling, so thats a win!
2 years agoGreat summary!