How to Create, Live, and Sell a Powerful Personal Brand
Learn how to take control over your personal brand and harness its power for success.
Right now, whether you know it or not, you sell a personal brand every day. The way you dress, talk, walk or react tells others who you are and what to expect. If you don’t like where you are now, the way people treat you, or feel stuck, it’s time to take control. Branding coach Dr. Cindy McGovern offers an intriguing overview of the concept of selling yourself. From creating a brand, living that brand and promoting it, she offers a step-by-step guide to how to sell with success. Dr. McGovern maintains that you already sell yourself; you should use that skill to get what you really want.
About the Author
Dr. Cindy McGovern is a business and motivational speaker and is an expert in sales, leadership and communication. She is the author of the Wall Street Journal bestseller Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work.
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