Summary of Shoppers Disrupted

Looking for the report?
We have the summary! Get the key insights in just 5 minutes.

Shoppers Disrupted summary
Start getting smarter:
or see our plans

Rating

7 Overall

8 Applicability

7 Innovation

7 Style


Recommendation

“Smart consumers” are overthrowing the traditional retail business model. Based on more than 110,000 customer responses collected over five years, consultants Kali Klena and Danny Edsal from the IBM Institute for Business Value have produced a report that details the challenges retailers face as a result of the consumer’s embrace of technology. The authors provide recommendations to help businesses respond and thrive in this new shopper’s world. getAbstract recommends these insightful findings to salespeople, marketing managers and all those working in retail.

In this summary, you will learn

  • What customers expect when shopping online and in-store,
  • How retailers can generate more online sales, and
  • Why businesses must provide “hyperpersonalized” shopping experiences.
 

About the Authors

Kali Klena, senior product manager for IBM Analytics, has more than 20 years of experience in retail consulting. Danny Edsall is vice president and partner for IBM Global Business Services.

 

Summary

Nearly 50% of today’s shoppers say they prefer shopping online to the traditional brick-and-mortar experience. However, perceived enjoyment doesn’t always result in actual purchases. Where shoppers enjoy the online experience is not necessarily where they buy: For example, 45% of consumers say they ...

More on this topic

Customers who read this summary also read

How Online Shopping Makes Suckers of Us All
How Online Shopping Makes Suckers of Us All
8
What China Reveals About the Future of Shopping
What China Reveals About the Future of Shopping
8
What in the World Is Causing the Retail Meltdown of 2017?
What in the World Is Causing the Retail Meltdown of 2017?
8
Five Ways Ecommerce Is Being Revolutionized Right Now
Five Ways Ecommerce Is Being Revolutionized Right Now
7
Accelerating Digital Innovation in Retail
Accelerating Digital Innovation in Retail
7
Digital or Die
Digital or Die
7

Related Channels

Comment on this summary