Summary of Shortcut Your Startup
From SHORTCUT YOUR STARTUP: Speed Up Success with Unconventional Advice from the Trenches by Courtney Reum and Carter Reum. Copyright © 2018 by M13, LLC. Reprinted by permission of Gallery Books, a Division of Simon & Schuster, Inc.
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Entrepreneurial brothers Courtney Reum and Carter Reum share insights and wisdom from their journey as naive founders of an adult beverage start-up to their work now as skeptical but successful venture capitalists. They describe the risks, competition and long odds facing new businesses. Their valuable practical advice on launching a new business includes choosing the right start-up, finding investors, managing expectations, building valuation, determining an “unfair advantage,” scaling up and even selling your business.
About the Authors
Brothers Courtney Reum and Carter Reum started their careers at Goldman Sachs. Almost on a whim, they launched the VEEV Spirits start-up, succeeded, and now advise and invest in other start-ups through their M13 holding company.