Summary of Building Your Business the Right-Brain Way

Sustainable Success for the Creative Entrepreneur

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Building Your Business the Right-Brain Way book summary
Calling all artists: Try this quirky, effective manual on running a business creatively.


8 Overall

9 Applicability

7 Innovation

7 Style


Many creative people look at starting a business and think, “I can’t do that.” Creativity is a right-brain activity – based on inspiration, passion and experimentation. Business is all left-brain stuff – spreadsheets, sales projections and distribution channels. Consultant Jennifer Lee counters that running a business has a lot in common with painting a picture. She guides the business-shy artist or creative person through a right-brain approach to launching products, winning customers, increasing income and hiring staff. You won’t mistake this for a marketing textbook. It’s playful, with quirky buzzwords, exuberant illustrations, and activities involving colored paper, scissors and paste. Lee’s approach may not be for everyone, but getAbstract recommends her cogent, fun-filled advice to creative entrepreneurs in any field.

In this summary, you will learn

  • How creativity fuels your business growth,
  • How to attract your “perfect customers” and
  • How to sustain your business through continual improvement.


Right Brain, Left Brain
If you’re creative, you’re comfortable with the intuitive, organic process of your craft, with its stops and starts, unexpected detours, and trial-and-error methods. You know your creative work generally evolves along a “circuitous, nonlinear” route. But when you...
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About the Author

Business consultant Jennifer Lee founded Artizen Coaching. She is also the author of The Right-Brain Business Plan: A Creative, Visual Map for Success.

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