Summary of Building Your Business the Right-Brain Way

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Building Your Business the Right-Brain Way book summary


8 Overall

9 Applicability

7 Innovation

7 Style


Many creative people look at starting a business and think, “I can’t do that.” Creativity is a right-brain activity – based on inspiration, passion and experimentation. Business is all left-brain stuff – spreadsheets, sales projections and distribution channels. Consultant Jennifer Lee counters that running a business has a lot in common with painting a picture. She guides the business-shy artist or creative person through a right-brain approach to launching products, winning customers, increasing income and hiring staff. You won’t mistake this for a marketing textbook. It’s playful, with quirky buzzwords, exuberant illustrations, and activities involving colored paper, scissors and paste. Lee’s approach may not be for everyone, but getAbstract recommends her cogent, fun-filled advice to creative entrepreneurs in any field.

In this summary, you will learn

  • How creativity fuels your business growth,
  • How to attract your “perfect customers” and
  • How to sustain your business through continual improvement.

About the Author

Business consultant Jennifer Lee founded Artizen Coaching. She is also the author of The Right-Brain Business Plan: A Creative, Visual Map for Success.



Right Brain, Left Brain
If you’re creative, you’re comfortable with the intuitive, organic process of your craft, with its stops and starts, unexpected detours, and trial-and-error methods. You know your creative work generally evolves along a “circuitous, nonlinear” route. But when you...

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