Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one-to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. As online marketing expert Grant Leboff explains, the Internet has revolutionized the way people communicate. Mobile technologies and the explosion of social media exacerbated the level and pace of change. Leboff presents a new, comprehensive guide to marketing in the digital era. Despite some repetition of basic concepts, getAbstract recommends this useful, systematic primer to marketers of any size in any market.
About the Author
Grant Leboff, CEO of the Sticky Marketing Club consultancy, is a founding partner of The Sticky Communication Agency. He wrote the best-selling Sales Therapy.
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Comment on this summary
6 years agoGreat book summary for marketing professionals and for any business decision maker still thinking in the 20th century. Love this quote by the author “We have witnessed...the empowerment of the individual and the democratization of information.”