- For Beginners
Organizations must regularly implement strategic initiatives to stay competitive in today’s fast-paced economy. Yet for firms operating globally, introducing new products or processes company-wide presents significant challenges. For example, balancing the desire for local variations against the need for corporate uniformity requires a disciplined and unifying implementation strategy. Strategy experts Bettina Buchel and Rhoda Davidson show how piloting initiatives before fully adopting them offers organizations clarity in the face of uncertainty, and helps stakeholders make informed decisions.
About the Authors
Bettina Buchel is a professor of strategy and organization at IMD. She has expertise in strategy implementation and business development. Educator, business consultant and entrepreneur Rhoda Davidson directs the MBA program in the executive development division at Emlyon business school.
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