A rapidly transforming business environment requires new approaches to strategic thinking. When facing an unpredictable future, organizations are better served by a compass, rather than a detailed road map, argue Japanese academics Ikujiro Nonaka and Hirotaka Takeuchi in one of MIT Sloan Management Review’s most popular articles of 2021. Drawing on ancient Japanese teachings about collective responsibility and righteous living, the authors explain how to base strategy on a set of lived values to thrive in a competitive 21st-century business environment.
About the Authors
Ikujiro Nonaka is professor emeritus at Hitotsubashi University. Hirotaka Takeuchi is a professor of management practice at Harvard Business School.
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3 months agoI appreciated the elements of the "soul" of a company and the 6 principles. All are important, but empathy really resonated with me. I believe this ability enables us to create value for our customers, and a sense of belonging for our teams.
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