Stephen M. Adler explains how corporations can pair with charitable causes to enhance their visibility, goodwill and sales in this brief, straightforward book that includes illuminating case studies. Adler is realistic about the purposes of corporate philanthropy. He argues that it should always make business sense. He shows that nonprofits also are thinking of survival and growth: They use their causes to drive contributions and keep themselves in business. getAbstract recommends this book to marketers who want an overview of how corporations and charities can work together – for their mutual benefit and for that of society.
In this summary, you will learn
- What benefits cause-related marketing offers;
- How to create a cause-related marketing campaign; and
- Which companies have successful CRM campaigns.
About the Author
Stephen M. Adler has designed many cause-related marketing programs for corporations, including several Fortune 1000 companies.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Customers who read this summary also read
Carrie Morgridge and John Perry
Greenleaf Book Group, 2015
Thomas Nelson Publishers, 2015
John C. Camillus
University of Toronto Press, 2016
E. Freya Williams