Many companies now recognize that the addition of services to their portfolios is a means of creating closer relationships with their customers. However, not every company invests the time and attention necessary to maximize its gains from offering services. In this report, Zhenya Lindgardt, Sam Ridesic, Peter Lawyer and Olivia Morrissey from the Boston Consulting Group argue that businesses should treat services as independent business units. To guide companies in designing successful service verticals, the authors present seven lessons gleaned from winners in the service sector and provide real-world examples for each lesson. getAbstract recommends this report to company executives, strategy consultants and anyone who wishes to understand the dynamics of today’s business environment.
In this summary, you will learn
- Why delivering services is important for many companies today,
- What some of the winning service practices are and
- How you can craft a winning service strategy.
About the Authors
Zhenya Lindgardt is a senior partner and managing director of the Boston Consulting Group, where Sam Ridesic and Peter Lawyer are senior partners and managing directors and Olivia Morrissey is an associate.