Recomendação
Os líderes de hoje precisam administrar cuidadosamente as tensões para alcançar o sucesso, explicam os pesquisadores Rory M. McDonald e Christopher B. Bingham. Seja tomando emprestadas inovações da concorrência ou buscando a diferenciação, os autores incentivam você a aplicar uma reorientação estratégica e adotar a inovação trabalhando de forma mais inteligente – e com menos dificuldades.
Resumo
Sobre os autores
Christopher B. Bingham é professor e catedrático de estratégia e empreendedorismo na Kenan-Flagler Business School, ligada à Universidade da Carolina do Norte. Rory M. McDonald é professor associado de administração de empresas da Harvard Business School.
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