Al Ries and Jack Trout
The 22 Immutable Laws of Marketing
Profile Books, 1994
Life is easier if you follow the law. So is marketing. Heed these 22 irrefutable maxims for marketing mavens.
Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 “laws” that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. getAbstract recommends this classic to anyone seriously interested in marketing. After all, you can’t ignore the law.
About the Authors
Al Ries and Jack Trout are experienced marketers, and the authors of best-selling books, including Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.
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