Sales expert Stephan Schiffman’s latest manual features lists of powerful words and phrases that help salespeople close sales. He explains when and how to use these verbal tools, offering invaluable tradecraft. Some techniques seem problematic – for example, suggesting that salespeople leave the name of a colleague who has been in contact with the prospect before to get a callback in response to their phone message. However, most of the book’s recommendations are effective and time-tested. getAbstract recommends that salespeople go beyond the word lists; study Schiffman’s tactics on how to use these messages to build sales success.
About the Author
Stephan Schiffman, a leading corporate sales trainer, is the author of Cold Calling Techniques (That Really Work!) and Closing Techniques (That Really Work!).
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Comment on this summary
7 years agoI was worried that this summary would be full of fluff since it seems impossible to describe 250 words in a summary, but it really mentions many direct ways to communicate with prospects and taught me some new techniques on how to secure an appointment. I highly recommend this summary!